CLASSMATE XIAOMING, a unique tea drink in China focused on teens and younger adults, launched this special set which was inspired by some of the most iconic objects in The British Museum. Using “Playing With the Ancient Civilizations” as the theme, product designers from Classmate Xiaoming collaborated with Alfilo to use Pharaohs, Cleopatra, Anubis, and Sphinx as the design elements for this special drink set. A total of 240 million of these unique bottles have been sold in China to date. Inspiring a theme based marketing campaign for the launch, the brand also hosted a sport competition at select schools in China, complete with ancient Egypt competitions. The campaign was one of the most successful events for the tea brand, proving that the ancient stories held within The British Museum have no limits.
